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![](https://cdn.myportfolio.com/2ebe7052-ad5c-4569-8551-f51fbd0dd1e8/2d76ee4c-37ec-4e4e-8a3c-45ac3037f9a0_rw_1920.png?h=83d69e5160847e1b433b8727fde25c85)
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![](https://cdn.myportfolio.com/2ebe7052-ad5c-4569-8551-f51fbd0dd1e8/f700916a-42a6-4555-bfbc-0baae22b5f70_rw_1920.png?h=f1d60ec0a8f24a4fe82e91024fffaea7)
The Task
Using content provided and a modular grid, design a direct mailer that also functions as a poster for the American Dance Festival. The identity system includes the poster/mailer, a ticket, and a lanyard.
Design Process
My design process involved drawing on a folded piece of paper to visualize how the mailer/poster would look like when folded. I used expressive typography to emulate the dance companies performing at the festival.