The Task 
Using content provided and a modular grid, design a direct mailer that also functions as a poster for the American Dance Festival. The identity system includes the poster/mailer, a ticket, and a lanyard.

Design Process
My design process involved drawing on a folded piece of paper to visualize how the mailer/poster would look like when folded. I used expressive typography to emulate the dance companies performing at the festival. 

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