![](https://cdn.myportfolio.com/2ebe7052-ad5c-4569-8551-f51fbd0dd1e8/d52a5133-73cc-46f9-aacd-5ac68e41a422_rw_1920.png?h=8c9918d1bd5fc8103950a6d4cc0f886b)
The Task
Design a display typeface with homage to the signage in the Harrisonburg area.
Design Process
My design process involved walking around downtown Harrisonburg (which inspired the name of this typeface) until I found a few signs that intrigued me. Then, I sketched a few variations in Procreate and Illustrator and brought those ideas into Glyphs. I loved the blocky style of the type I found, so I made the typeface have a Constructivist feel.
![](https://cdn.myportfolio.com/2ebe7052-ad5c-4569-8551-f51fbd0dd1e8/33fa33a0-a127-4431-bdba-15a1c3fabe1e_rw_1920.png?h=bbf944f33acf11f8cb52114f2f383ed9)
![](https://cdn.myportfolio.com/2ebe7052-ad5c-4569-8551-f51fbd0dd1e8/a3c668e3-eb6d-4e3f-b3e1-d7da2773d907_rw_1920.png?h=724939f4edc002a331791dbc0ac636a7)
![](https://cdn.myportfolio.com/2ebe7052-ad5c-4569-8551-f51fbd0dd1e8/77bc00d0-687f-440a-b7ab-c9bb556cab79_rw_1920.png?h=c0384502aad5c6bb77a2ffa8a32f6d12)
The Task
Design a set of three cans using the display typeface I designed above.
Design Process
My design process involved sketching different variations of cans and deciding what size can and which beverage I wanted to use. I decided on the 12oz can and used my typeface "Downtown" to represent Downtown cities across the U.S. Each can represents a different city as well as a different flavor.