Logo, Colors, and Typefaces
Social Posts, Branded Content, and OOH Ads
Worked with a team of young advertising professionals from university programs across the U.S. under the mentorship of agency/advertising professionals to rebrand the International Center for Missing and Exploited Children. Responsible for design work including team logos/branding, deck design, and rebranding elements (logo, brand persona, color palettes, type, social posts, out of home ads, email newsletter, and branded content.)
The Task
Rebrand the International Centre for Missing and Exploited Children
The Challenge
ICMEC lacks strong branding—it has no name recognition, no broad supporter base, and minimal public influence—that sets it apart from other non-profits.
Insight
Millennials are drawn to brands that feel personal and authentic while portraying strides towards a better world.